We must track metrics to save us from losing money. We learn the most important optimization metrics as well as the most important conversion metrics you should be tracking for further METRIC APPRECIATION!
Know how to make decisions based on your metrics
Set up your tracking
Know how to test
How do you know when you’re done?
You have established your KPI's & testing benchmarks
You have an understanding of the best practices for setting up tracking systems
You have knowledge of the essential simple marketing metric