Stage 6

The focus of your strategy should be making sure that your products and services meet customer needs and developing long-term and profitable relationships with those customers.


  • Know the difference between Marketing vs. selling
  • Will have identified your Marketplace
  • You will have defined your Unique Mechanism
  • Your will have a Big idea
  • Competitors will have been researched
  • You will be Using Education-Based Marketing
  • You will be familiar with the Potential buyer pyramid

How do you know when you’re done?


You will have a clear and measurable insight into what it is you want, why you want it, as well as when you want to have it and how much more you want to make.