Blog

3 Amazingly Effective Lead Magnets You Can Create in Minutes

“Please, sir, I want some more.”

That line is more than a famous quote from Oliver Twist – it’s also the feedback we received over and over from those who have read 16 Ridiculously Simple Ways To Get More Email Subscribers in Less than 5 Minutes.

This feedback from readers wasn’t due to the clever title. It wasn’t due to the writing. It wasn’t even due to the devilishly-handsome author who wrote it.

No, it was because the article addressed a dire need:

Blogs and businesses – big and small, new and old – need email subscribers in order to survive.

Today, we’re going to expand upon one of the tips mentioned in the aforementioned article. We’ll discuss why lead magnets are so gosh darn effective at growing your email list, and we’ll offer three examples with step-by-step instructions.

By the time we’re finished, you’ll be able to create an enticing lead magnet in less time than it takes to drink a cup of coffee.

Ready? Let’s get started…

Why Lead Magnets Are So Effective

The BaconMaster 7000 sounds pretty amazing, but you’re just not ready to buy. Then you discover it comes with a free set of steak knives. “Sold!” you shout, startling your spouse, while searching for your wallet.

Sometimes, people need a little nudge.

That’s why car salesmen will throw in a year’s worth of maintenance. It’s why pizzerias will entice customers with free bread sticks. They know you’re interested, but you need a push. So, they sweeten the deal.

Lead magnets (or giveaways, content upgrades, ethical bribes, or whatever you choose to call them) work the same way.

You know your email list has a lot to offer readers. And you know the fact they’re visiting your blog, website, or landing page means they’re at least somewhat interested. You’re just sweetening the deal by offering a lead magnet.

“Not quite ready to join my mailing list? What if I threw in a free bonus…”

Ah, but what free bonus to offer?

Let’s look at three types of lead magnets and walk through the steps in creating them…

1. The Free Backstage Pass

Photo by Kristian Bjornard / CC by 2.0
Photo by Kristian Bjornard / CC BY-SA 2.0

Velvet ropes intrigue us.

We’ll see an establishment with velvet ropes and a guard who is restricting access, and curiosity will get the better of us.

“Why can’t everyone go inside? Do you have to be special to gain access? I WANT TO BE SPECIAL!”

It doesn’t matter if the ropes and guard are in front of a dilapidated building currently on fire, we’ll desperately want to be members of this exclusive club.

I’m exaggerating, of course, but you get the idea. We all want to be included. We all want to sit at the cool table.

Smart bloggers, businesses, and entrepreneurs know how to tap into this common desire to be included. One ingenious way they do it is by offering private group memberships to those who subscribe.

That’s how Mary Fernandez entices people to join her email list.

Mary runs a popular mastermind group on Facebook for bloggers and entrepreneurs. Want to join? Sorry, it’s invitation only. Want an invitation? Easy! Just subscribe to Mary’s email list.

Not only is this an excellent method for enticing readers to become subscribers, it’s particularly effective at ensuring subscribers stay subscribers.

After all, a person is far less likely to unsubscribe from your list if they’re able to consistently interact with you in a group or forum.

Here’s How You Do It

Step 1: Create a Closed Facebook Group

After logging into Facebook, find “Groups” in your navigation menu and click “Create Group.” The following window will appear:

lead-magnet-facebookgroup-1

Pay particular attention to the “Privacy” settings – make sure you choose “Closed” or “Secret.”

For your Facebook group to be an effective lead magnet, you need to restrict access to it.

Step 2: Prominently Display Your Lead Magnet

Now that your closed Facebook group is created, it’s time to let people know about it.

Everywhere you have an opt-in form for email signups (after articles, in your sidebar, exit-intent forms, etc.), advertise your new lead magnet.

Mary promotes her mastermind group through a dedicated landing page:

lead-magnet-facebookgroup-2
Source: Persuasive Blog
Step 3: Send Instructions to New Subscribers

Once someone has subscribed, it’s time to tell them how to join your Facebook group.

Using your preferred email marketing tool (AWeber, MailChimp, etc.), create a welcome email. This is the email that’s sent as soon as someone joins your email list.

(If you require double optins, this email will be sent once the subscriber has confirmed their email address.)

This email should be upbeat. It should be welcoming. Most importantly, this email should let subscribers know how they can join your Facebook group!

lead-magnet-facebookgroup-3

Naturally, the more popular and active your closed Facebook group, the more enticing it’s going to be for prospective subscribers.

This makes this particular lead magnet less passive than others (you can’t simply set it and forget it), but as Mary can attest the upside is definitely worth it.

lead-magnet-facebookgroup-4

2. The Free PDF

You’d be hard pressed to find a lead magnet more common, varied, or effective as the good ol’ PDF file.

In 16 Ridiculously Simple Ways To Get More Email Subscribers in Less than 5 Minutes, I told you about PrintFriendly.com – the online tool that allows you to quickly convert your articles into handy, easy-to-print, PDF files.

But, as one OptinMonster reader pointed out, Print Friendly isn’t perfect:

printfriendly-comment-1

The good news is you have options!

Web2PDF is one alternative. Like Print Friendly, Web2PDF allows you to enter the URL of your blog article and convert it to a PDF file with one simple click.

It’s easy, free, and requires no software to download. Of course, also like Print Friendly, Web2PDF will have its quirks.

So, if you prefer a more hands-on approach, give your favorite word processing program a try.

Here’s How You Do It

Step 1: Copy the Article You’d Like to Convert

Go to the article you want to convert to a PDF file and highlight the text and images (if applicable).

lead-magnet-free-pdf-1
Source: Be A Better Blogger

Once your content is highlighted, you can copy it by holding down the “Ctrl” button while clicking the letter “C” on your keyboard.

Step 2: Paste Copied Text Into Word Processor

Open Microsoft Word, Apple Pages, OpenOffice, or any word processor that allows you to save documents as PDF files. (For this example, I’ll be using Microsoft Word.)

Paste your copied text into your word processing document.

There are several ways to accomplish this, but holding down the “Ctrl” button while clicking the letter “V” is a long-time favorite:

lead-magnet-free-pdf-2

Step 3: Format the Text

As you can see in the screenshot above, your article won’t look very pretty at first. You’ll need to format it.

If you have any images, you’ll want to wrap them around your text. You may want to change the font family or size, too.

After another tweak here and another tweak there, your article will begin to look polished.

lead-magnet-free-pdf-3

Step 4: Save as PDF

Go to “File” in your menu navigation. Find and click “Save As.”

Where you choose to save your file and what you choose to name it aren’t nearly as important as the “Type” you choose to save the file.

Click the options for “Save as type” and scroll until you see the “PDF” option:

lead-magnet-free-pdf-4

Click the “Save” button.

Congrats! You now have a handy-dandy PDF to offer as a lead magnet to prospective email subscribers.

3. The Free Email Series

Too many bloggers, businesses, and entrepreneurs believe a lead magnet has to be “epic” in order to be successful.

Ready for a harsh truth? A 1,200-word eBook can be just as effective as a 10,000-word tome at enticing readers to subscribe. In fact, it’s usually more effective. Why? Because big lead magnets can feel overwhelming.

“I’ll never read all that,” potential subscribers will think to themselves. But a compact, easily-digestible opt-in bribe? That they can handle.

This is why email courses and series are such effective lead magnets – subscribers know they won’t be overwhelmed. Once a day or week for x-number days or weeks, they’ll receive a content-packed email that will inspire them, entertain them, or teach them something new.

The good news? Putting together an email series is ridiculously easy.

(Note: To create an email course or series, you’ll need an email marketing service that offers automation capabilities. For this example, I’ll be using AWeber.)

Here’s How You Do It

Step 1: Create New Follow Up Message

After logging into AWeber, go to “Messages” in the navigational menu and select “Legacy Follow Up Series.”

Click the “Create a Message” button.

Note: Your email marketing tool may be slightly different
Note: Your email marketing tool may be slightly different.

You’ll be given a few different options. Do you want to create a simple plain text message? A HTML message? A custom email message using a pre-built template?

For this example, I’ll choose the “HTML Editor” option.

aweber-followup-series-2

Step 2: Write Your First Email

Your options here are only limited by your imagination! How big and custom do you want to go?

You could write an entirely new, never-before-seen piece of content, or you could copy and paste something you’ve previously published (but would be brand new to subscribers). The choice is yours.

For this example, let’s create an email series that repurposes already-existing content.

As we did with our previous PDF example, we’ll select a popular article from our archives. Highlight the text, copy it, and paste it into your AWeber message:

Note: No need to strain your eyes. Go here to read this article.

Depending on your content, you may want to add an introduction to the beginning of your AWeber message. Welcome the reader and tell them what to expect in the days or weeks to come.

At the end of your message, let your readers know when they should expect your next email. Once you’re ready, click the “Save & Exit” button.

Now that your message is saved, it’s time to automate it.

Next to your newly-created message, click the “Send Options” button and select “Add to Follow Up Series.”

aweber-followup-series-4

Next, you’ll see the following window:

aweber-followup-series-5

Here you’ll be able to set the interval. How many days after your “welcome” email (the email your subscribers receive immediately after joining your mailing list) do you want to pass before readers receive this first email in your new email series?

For this example, I’ve set the interval for 7 days.

You can also choose the delivery window. Only want your emails to be delivered on weekdays? Only want emails delivered between 8 AM and 5 PM? Only want emails delivered on Saturdays at 3 AM? You can make it happen!

Once you’re finished, click the “Add to Follow Up Series” button.

Congrats! The first message in your email series lead magnet is configured and ready to go.

Step 3: Write Additional Emails

Now it’s time to repeat the steps above and create additional emails for your series.

How many should you create? That’s completely up to you.

Henneke Duistermaat offers a 16-part course for her opt-in bribe. John Lee Dumas offers a course on webinars that readers can complete in only 10 days. At Be A Better Blogger, a 12-week email series of blogging tips is offered:

lead-magnet-email-series-1

Your email series could be shorter or longer – it’s up to you! As a general rule of thumb, try the following:

  • If your desired interval is daily, create 7 emails. This will allow readers to receive one email each day for an entire week.
  • If your desired interval is weekly, create a minimum of 4 emails. This will allow readers to receive one email each week for an entire month.

Once you’ve created and configured your last email, your lead magnet is complete.

All that’s left to do is promote it so you can sit back, relax, and watch your subscriber count climb higher and higher.

It’s Time to Sweeten the Deal And Create Amazing Lead Magnets

Did you hear that?

It’s the sound of one of your competitors jumping for joy after gaining another email subscriber.

Wish that could happen to you? It can.

You just need to give your readers a little nudge.

In this article, you’ve learned how to create three different lead magnets that can help turn prospective subscribers into actual subscribers.

We’ll have you jumping for joy in no time.

%d bloggers like this:
CONTACT US
221, Mount Olimpus, Rheasilvia, Mars,
Solar System, Milky Way Galaxy
+1 (999) 999-99-99
PGlmcmFtZSBzcmM9Imh0dHBzOi8vd3d3Lmdvb2dsZS5jb20vbWFwcy9lbWJlZD9wYj0hMW0xOCExbTEyITFtMyExZDYwNDQuMjc1NjM3NDU2ODA1ITJkLTczLjk4MzQ2MzY4MzI1MjA0ITNkNDAuNzU4OTkzNDExNDc4NTMhMm0zITFmMCEyZjAhM2YwITNtMiExaTEwMjQhMmk3NjghNGYxMy4xITNtMyExbTIhMXMweDAlM0EweDU1MTk0ZWM1YTFhZTA3MmUhMnNUaW1lcytTcXVhcmUhNWUwITNtMiExc2VuITJzITR2MTM5MjkwMTMxODQ2MSIgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZnJhbWVib3JkZXI9IjAiIHN0eWxlPSJib3JkZXI6MCI+PC9pZnJhbWU+
Thank You. We will contact you as soon as possible.
COMPANY NAME
Dolor aliquet augue augue sit magnis, magna aenean aenean et! Et tempor, facilisis cursus turpis tempor odio. Diam lorem auctor sit, a a? Lundium placerat mus massa nunc habitasse.
  • Goblinus globalus fantumo tubus dia montes
  • Scelerisque cursus dignissim lopatico vutario
  • Montes vutario lacus quis preambul denlac
  • Leftomato denitro oculus softam lorum quis
  • Spiratio dodenus christmas gulleria tix digit
  • Dualo fitemus lacus quis preambul patturtul
CONTACT US
Thank You. We will contact you as soon as possible.
PGlmcmFtZSBzcmM9Imh0dHBzOi8vd3d3Lmdvb2dsZS5jb20vbWFwcy9lbWJlZD9wYj0hMW0xOCExbTEyITFtMyExZDYwNDQuMjc1NjM3NDU2ODA1ITJkLTczLjk4MzQ2MzY4MzI1MjA0ITNkNDAuNzU4OTkzNDExNDc4NTMhMm0zITFmMCEyZjAhM2YwITNtMiExaTEwMjQhMmk3NjghNGYxMy4xITNtMyExbTIhMXMweDAlM0EweDU1MTk0ZWM1YTFhZTA3MmUhMnNUaW1lcytTcXVhcmUhNWUwITNtMiExc2VuITJzITR2MTM5MjkwMTMxODQ2MSIgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZnJhbWVib3JkZXI9IjAiIHN0eWxlPSJib3JkZXI6MCI+PC9pZnJhbWU+
Thank You. We will contact you as soon as possible.
COMPANY NAME
CONTACT US
Dolor aliquet augue augue sit magnis, magna aenean aenean et! Et tempor, facilisis cursus turpis tempor odio putonius mudako empero brutto populius giten facilisis cursus turpis balocus tredium todo.
Thank You. We will contact you as soon as possible.
PGlmcmFtZSBzcmM9Imh0dHBzOi8vd3d3Lmdvb2dsZS5jb20vbWFwcy9lbWJlZD9wYj0hMW0xOCExbTEyITFtMyExZDYwNDQuMjc1NjM3NDU2ODA1ITJkLTczLjk4MzQ2MzY4MzI1MjA0ITNkNDAuNzU4OTkzNDExNDc4NTMhMm0zITFmMCEyZjAhM2YwITNtMiExaTEwMjQhMmk3NjghNGYxMy4xITNtMyExbTIhMXMweDAlM0EweDU1MTk0ZWM1YTFhZTA3MmUhMnNUaW1lcytTcXVhcmUhNWUwITNtMiExc2VuITJzITR2MTM5MjkwMTMxODQ2MSIgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZnJhbWVib3JkZXI9IjAiIHN0eWxlPSJib3JkZXI6MCI+PC9pZnJhbWU+
CONTACT US
COMPANY NAME
221, Mount Olimpus, Rheasilvia, Mars
Solar System, Milky Way Galaxy
+1 (999) 999-99-99
Thank You. We will contact you as soon as possible.
Macbook Pro
* Intel Core i7 (3.8GHz, 6MB cache)
* Retina Display (2880 x 1880 px)
* NVIDIA GeForce GT 750M (Iris)
* 802.11ac Wi-Fi and Bluetooth 4.0
* Thunderbolt 2 (up to 20Gb/s)
* Faster All-Flash Storage (X1)
* Long Lasting Battery (9 hours)
PGlmcmFtZSB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzcmM9Ii8vd3d3LnlvdXR1YmUuY29tL2VtYmVkL3NCV1BDdmR2OEJrP2F1dG9wbGF5PTEiIGZyYW1lYm9yZGVyPSIwIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+
ENJOY AURORA BOREALIS
SHARE
OR
SUBSCRIBE
Vel eros amet amet mauris a habitasse scel erisque? Vel urna dis et, placerat phasellus, diam in! Placerat nec facilisis, tortor tristique. Arcu placerat sagittis, velit lorem scelerisque egestas placerat phasellus.
PLEASE SHARE US!
Vel eros amet amet mauris a habitasse scelerisque? Vel urna dis et, placerat phasellus, diam in! Placerat nec facilisis, tortor tristique. Arcu placerat sagittis, velit lorem scelerisque egestas. Lundium et, ultrices, et tempor vel proin est! Lundium sociis ac, ut ultricies ridiculus ultricies pulvinar scelerisque et adipiscing auctor, urna platea non rhoncus magna egestas montes platea sed porta nisi porta, mus integer porta elit.
PGlmcmFtZSB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzcmM9Imh0dHA6Ly93d3cueW91dHViZS5jb20vZW1iZWQvajhsU2NITzJtTTAiIGZyYW1lYm9yZGVyPSIwIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+
Increase more than 700% of Email Subscribers!
Dolor aliquet augue augue sit magnis, magna aenean aenean et! Et tempor, facilisis cursus turpis tempor odio. Diam lorem auctor sit, a a? Lundium placerat mus massa nunc habitasse, arcu, etiam pulvinar.
  • Goblinus globalus fantumo tubus dia
  • Scelerisque cursus dignissim lopatico
  • Montes vutario lacus quis preambul den
  • Leftomato denitro oculus softam lorum
  • Spiratio dodenus christmas gulleria tix
  • Dualo fitemus lacus quis preambul pat
  • Montes vutario lacus quis digit turtulis
  We hate spam and never share your details.
ARE YOU READY? GET IT NOW!
Increase more than 500% of Email Subscribers!
Your Information will never be shared with any third party.
SUBSCRIBE TO NEWSLETTER
Turpis dis amet adipiscing hac montes odio ac velit? Porta, non rhoncus vut, vel, et adipiscing magna pulvinar adipiscing est adipiscing urna. Dignissim rhoncus scelerisque pulvinar?
GET IT NOW
500% MORE SUBSCRIBERS
EFFICIENCY
BOOST YOUR SALES
CREATIVITY
INSPIRE YOUR VISITORS
BE UNIQUE
CREATE UNIQUE POPUPS
ARE YOU READY? GET IT NOW!
Increase more than 500% of Email Subscribers!
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis viverra, urna vitae vehicula congue, purus nibh vestibulum lacus, sit amet tristique ante odio.
ENTER YOUR NAME
ENTER YOUR E-MAIL
ENTER YOUR PHONE NUMBER
Your Information will never be shared with any third party.
SUBSCRIBE TO NEWSLETTER
All rights reserved © Company Name, 2014
Dolor aliquet augue augue sit magnis, magna aenean aenean et! Et tempor, facilisis cursus turpis tempor odio, cursus montes ac turpis. Ultrices! Massa integer augue ridiculus adipiscing, massa cras pid. Turpis placerat scelerisque, vut odio mus non, mattis porttitor, nunc odio, turpis tortor sit? Pid amet, sed facilisis.
  • Goblinus globalus fantumo tandempo
  • Scelerisque cursus dignissim donus
  • Montes vutario lacus quis arcupolisio
  • Leftomato denitro oculus tepircos den
  • Spiratio dodenus christmas popupius
  • Afrenius globalus spiritum tandempo
  • Fitatos vutario lacus quis arcup delis
Do you want massive traffic?
Dignissim enim porta aliquam nisi pellentesque. Pulvinar rhoncus magnis turpis sit odio pid pulvinar mattis integer aliquam!
  • Goblinus globalus fantumo tubus dia montes
  • Scelerisque cursus dignissim lopatico vutario
  • Montes vutario lacus quis preambul den lacus
  • Leftomato denitro oculus softam lorum quis
  • Spiratio dodenus christmas gulleria tix digit
  • Dualo fitemus lacus quis preambul pat turtulis
* we never share your e-mail with third parties.
Do you want more traffic?
Dignissim enim porta aliquam nisi pellentesque. Pulvinar rhoncus magnis turpis sit odio pid pulvinar mattis integer aliquam!
  • Goblinus globalus fantumo tubus dia montes
  • Scelerisque cursus dignissim lopatico vutario
  • Montes vutario lacus quis preambul den lacus
  • Leftomato denitro oculus softam lorum quis
  • Spiratio dodenus christmas gulleria tix digit
  • Dualo fitemus lacus quis preambul pat turtulis
  • Scelerisque cursus dignissim lopatico vutario
  • Montes vutario lacus quis preambul den lacus
SUBSCRIBE TO OUR NEWSLETTER AND START INCREASING YOUR PROFITS NOW!
* we never share your e-mail with third parties.
Do you want massive traffic?
Scelerisque augue ac hac, aliquet, nascetur turpis. Augue diam phasellus odio lorem integer, aliquam aliquam sociis nisi adipiscing hacac.
  • Goblinus globalus fantumo tubus dia
  • Scelerisque cursus dignissim lopatico
  • Montes vutario lacus quis preambul
  • Leftomato denitro oculus softam lorum
  • Spiratio dodenus christmas gulleria tix
  • Dualo fitemus lacus quis preambul bela
PGlmcmFtZSB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzcmM9Imh0dHA6Ly93d3cueW91dHViZS5jb20vZW1iZWQvajhsU2NITzJtTTAiIGZyYW1lYm9yZGVyPSIwIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+
* we never share your details with third parties.
ARE YOU READY? GET IT NOW!
Increase more than 500% of Email Subscribers!
Your Information will never be shared with any third party.
PGlmcmFtZSB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzcmM9Ii8vd3d3LnlvdXR1YmUuY29tL2VtYmVkL3NCV1BDdmR2OEJrP2F1dG9wbGF5PTEiIGZyYW1lYm9yZGVyPSIwIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+
ENJOY AURORA BOREALIS
PGlmcmFtZSB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzcmM9Imh0dHBzOi8vd3d3LnlvdXR1YmUuY29tL2VtYmVkL1dzTnpQQU9RRW5FIiBmcmFtZWJvcmRlcj0iMCIgYWxsb3dmdWxsc2NyZWVuPjwvaWZyYW1lPg==
New Trailers Everyday
This is Photoshop's version of Lorem Ipsum. Proin gravida nibh vel velit auctor aliquet. Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum, nec sagittis sem
ARE YOU READY TO CONVERT MORE VISITORS INTO REVENUE?
Your Information will never be shared with any third party.
SUBSCRIBE TO NEWSLETTER
Turpis dis amet adipiscing hac montes odio ac velit? Porta, non rhoncus vut, vel, et adipiscing magna pulvinar adipiscing est adipiscing urna. Dignissim rhoncus scelerisque pulvinar?
Schedule A FREE Marketing Genius Session!
During the Find your Inner Marketing Genius Sessions we’ll work together to…
        
* Create a crystal clear strategy for your online marketing with a proven system
* We’ll uncover hidden challenges that may be sabotaging your success online
* You’ll leave the session renewed, reenergized and inspired to finally have more success and revenue once and for all
CONTACT US
Thank You. We will contact you as soon as possible.
So Nice
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries.
Subscribe Now
JOIN OUR COMMUNITY
Just one step to success!
That moment when you realize you can be a marketing genius...
Designer Newsletter.
2017 (C) All rights reserved.
It's Your Turn. Now.
Right now we are very busy with our projects, but always feel free to contacts us by leaving a message. We will respond as soon as possible.
236 Abbey road, East London, UK
+7 (762) 3123-231
2016 (C) All rights reserved.
Subscribe Now
This is Photoshop's version of Lorem Ipsum. Proin gravida nibh vel velit auctor aliquet. Aenean sollicitudin,sedisina
2016 (C) All rights reserved.
Jane Doe
@janedoe
GENERAL INFO
CLASSES
PROJECTS
SCORE
221
64
997