1. Splash Page
Do you use a splash page to highlight your signup form? If not, it’s time to jump on the bandwagon. Lots of smart marketers are now using splash pages to make their opt-in the first thing visitors see when they land on their homepage.
A good way to structure your splash page is by moving the main navigation from the top of the page to the bottom of the page. Then, devote everything else on your page to displaying your incentive to opt-in and your email signup form. This ensures that your email signup is the main focus of the page. If the visitor wants to see other parts of your website, they can still do so via the links at the bottom of the page.
Laura Roeder uses a quote from one of her subscribers as the main headline for her splash page. This explains quite simply why you should sign up for her email list.
Tim Ferris uses the headline “Start Here” to make it clear that signing up for his email list is the first step visitor’s should take.
Femtrepreneur’s splash page does away with the navigation bar altogether. Instead, she includes two buttons: one to subscribe to her free e-course, and the other to read her blog.
2. Welcome Gate
A welcome gate is similar to a pop-up, but a lot less annoying. A welcome gate allows the visitor to catch a glimpse at the content on a page before a full-screen call to action slides down.
Many welcome gates consist of a simple headline and a call to action button (or subscribe form) on a colored or plain background. Jeff Goins, however, uses a screenshot from his free video as the background for his welcome gate.
3. Floating Bar
A floating bar is a great way to ensure your call to action to subscribe to your email list stays in clear view at all times. The bar may be located either at the very top of the page, or at the bottom of the page, and it stays in view as the visitor scrolls.
Here is an example of a floating bar on TwelveSkip. Since TwelveSkip’s colors are predominantly purple, the orange color is an excellent choice here: it really pops out and draws your eye to it.
Your header is an excellent place to put an email signup form because it’s above the fold: visitors can see it immediately without having to scroll down your page.
Michael Hyatt’s header features an image of his free eBook, which is what you get when you sign up for his email list. The blue background contrasts nicely with his hero image, and is consistent with the overall call to action color of his page.
5. Blog Page
Most people don’t think to include an email signup on their blog page, but that is exactly what Neil Patel does.
If you don’t know what you’re looking for, you might think that his email signup is actually just another blog post excerpt: The very first image on his blog page looks exactly like another post thumbnail. But in reality, it is nothing more than an ad linking to his webinar registration page.
Why is this so brilliant? Because visitors have a natural tendency to click on the most recent blog post. By making his ad “stick” to the very top of his blog page, it continuously masquerades as the most recent blog post.
6. Blog Posts
One of the most common places to put an email signup form is at the bottom of blog posts. That’s because this is the moment when your visitor has just been enjoying your content, and they are in the best mood for opting in to your list.
Chris Lema’s blog post signup form looks like this:
With a dark background, this opt-in form really stands out amid his otherwise light color palette.
But don’t just include an opt-in form at the bottom of your posts… you can also include opportunities to sign up within your posts.
Neil Patel includes a variety of ads, sprinkled throughout his blog post content (each ad goes takes you to his opt-in landing page). Especially since his content is several thousands of words long, this works really well to capture visitors who are enjoying his content, but aren’t quite up to reading the full length of his articles.
You should always include an email signup form at the very top of your sidebar. This is the most common location for an email signup form, so visitors are used to finding one there.
In addition to a signup form at the top of the sidebar, you can also create a variety of ads and additional signup forms further down your sidebar.
Neil Patel’s sidebar includes not one, not two, but five opportunities to sign up for his email list! Here are just the last three:
Note that the two ads above and below his newsletter subscription box are linked to a webinar registration page. You could link your sidebar ads to a similar opt-in landing page.
8. Timed Lightbox
When it comes to getting email signups, timing is everything. A timed lightbox is a popup that appears after a specified amount of time.
So instead of bombarding your visitor the second they land on your site, they will get the chance to look around a little and enjoy your content before you ask them to subscribe.
Here is an example of an email signup form inside a lightbox:
9. Scroll Box
A scroll box is an even more “polite” version of a popup that appears in the bottom right hand corner of the page as the visitor scrolls down.
By presenting the box while the visitor is scrolling, you are able to display a highly-visible signup form without obstructing the visitor’s view of your content, and without interrupting their natural flow.
Once a visitor hits the very bottom of your page, you can be sure that they are very interested in what you have to offer. Therefore, don’t miss this opportunity to present them with a way on to your email list.
In her footer, Sarah Morgan reminds her visitors that they can get actionable advice from her every Monday:
11. About Page
Did you know that the “about page” is one of the most frequently visited pages on any website? Make sure you are capturing leads here too!
Jeff Goins uses a very simple email signup form within the context of his about page copy. This way, it flows seamlessly as you read, and feels like the natural next step.
12. Resource Pages
Resource pages–or pages loaded with good content-are really attractive to search engines. Why not turn that search engine traffic into email subscribers?
Copyblogger uses resource pages like this one to promote their free membership (which, of course, requires an email address).
13. Sign-Up Page
Consider creating a designated landing page just for email sign-ups. This way, you can direct undecided traffic to this page, and once there you can convince them that they should sign up for your list.
Line25’s sign-up page includes a brief description of what you’ll get as a subscriber. But what makes this page really enticing is the photos of the resources you’ll gain access to.
14. Exit-Intent Popup
You’d be surprised how many email signups you can eke out when you make just one last attempt.
Exit-intent popups detect when a visitor is about to leave your site, and presents your signup form to them right at that critical moment.
Here’s an example of an exit-intent popup on Tim Ferris’s page:
We hope this article has given you some new ideas for strategically placing your email signup forms. By knowing when and where to present your offer to sign up, you’ll be converting many more visitors into email subscribers.