Email marketing is old school. Sort of like that corded phone hanging on your kitchen wall, or a dial-up modem. If that’s your thinking, then you are missing out on a crucial opportunity to connect with potential leads and turn them into loyal customers. Really. Email marketing might not be…
The Importance of Mobile Optimization People are increasingly checking email and reading blogs on their mobile devices. According to a Gartner survey, 74% of smartphone users check email on their phones. That’s significant. If your email optins or email marketing campaigns aren’t optimized for mobile, you could miss out on…
Do you want to learn how to use email marketing to get more sales? Email is still the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers. In this guide, we will walk you through the entire process of setting up your…
One of the best ways to improve your email marketing is to use the element of scarcity. Scarcity marketing is the idea that you create increased demand by suggesting the rarity of your product demands their immediate purchase. We have all seen the element of Scarcity in Marketing. From stores…
Have you ever heard an email marketing tip that sounded too good to be true? Due to the popularity of email marketing, there are tons of studies on the best and worst ways to optimize your campaigns. In this article, we will reveal the top 7 email marketing myths that you…
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