Email marketing is old school. Sort of like that corded phone hanging on your kitchen wall, or a dial-up modem. If that’s your thinking, then you are missing out on a crucial opportunity to connect with potential leads and turn them into loyal customers. Really. Email marketing might not be…
There’s a formula to SEO and as long as you follow it, you’ll get rankings. So, what’s this formula? Well, you write amazing content, optimize your code, create a great user experience, and you mix in some backlinks. Sounds simple, right? Well, the formula isn’t too complicated, but it does…
The High-Value Service Business “Time for Money” Trap It was waiting for the 2-hour delayed flight to Chicago that Alex realized something in his business had to change. This was his third week in a row on the road. And he was tired. He could say “no”. But I mean, really,…
Does your content marketing checklist simply involve creating and publishing different forms of content for your business? If you want to get results from content marketing, you must create content that your ideal clients will find extreme value from it and even share it. To be successful at content marketing,…
First impressions are critical to your success in building business relationships, which just happens to be one of the primary functions of LinkedIn. It is human nature to maintain our initial impressions of people, and we often find it extremely challenging to change our perceptions of them, even when we…




















