5 Ways Marketing on Facebook Has Changed

Can You Reach Your Facebook Fans? Organic reach used to be 15-20% for most Facebook Pages. However, the past few years have seen a significant drop. Of course, this is no surprise to any social media marketer who’s paying any attention whatsoever. Now, there are strategies to boost your organic reach: Show your personality Ask […]

11 Facebook Metrics Every Brand Needs to Track

  Let’s be honest, Facebook gives you a lot of data. The only other network that even comes close is Twitter. The amount of information you can get from Facebook on the performance of your posts, audience demographics and campaign tracking is amazing. While having all this information available is nice, it’s only useful if […]

How to Get More Likes on Facebook Without Buying Fans

Since its founding in 2004, Facebook has grown to be a massive force in advertising, media, and our culture. In fact, as of June 2017, Facebook had 1.32 billion daily active users on average, as reported by the Facebook Newsroom. According to the World Bank, the entire population of the world is just under 7.5 billion, which […]

How to Design A Highly Effective Facebook Page

Want to build your personal brand on Facebook? Of course you do! Facebook is the largest social media platform on the planet with over 2 billion monthly users. That’s a huge platform! And it’s engaged, too. Pew Research shows that approximately 75% of Facebook users check the site daily. And they’re not just scrolling and bouncing. Sprout Social […]

Marketing Strategies For Small Business

Trying to decide what online marketing strategies are best for your small business can be challenging. But as challenging as it is, it’s still incredibly important.   With all of the online marketing strategies, tools, tips, tactics, and advice out there, it’s hard to separate the winners from the losers. Or more importantly, which ones […]