5 Ways Marketing on Facebook Has Changed

Can You Reach Your Facebook Fans? Organic reach used to be 15-20% for most Facebook Pages. However, the past few years have seen a significant drop. Of course, this is no surprise to any social media marketer who’s paying any attention whatsoever. Now, there are strategies to boost your organic reach: Show your personality Ask […]

11 Facebook Metrics Every Brand Needs to Track

  Let’s be honest, Facebook gives you a lot of data. The only other network that even comes close is Twitter. The amount of information you can get from Facebook on the performance of your posts, audience demographics and campaign tracking is amazing. While having all this information available is nice, it’s only useful if […]

The 7 Biggest Facebook Advertising Mistakes

Facebook ads are all the rage right now. Every brand is throwing money at them and every marketer thinks they’re a Facebook ads expert. But here’s the harsh reality… Very few people are actually running effective Facebook ads. In order for someone to leverage the massive potential of Facebook ads, they need to avoid the biggest […]