Having measured what works, we can add more moving parts to our funnel, during the FUNNEL AMPLIFICATION stage. We can add more pages, emails as well as upsells and cross sells.

Milestones

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• You set up a maximization sequence
• You know the difference between the reverse add-on, the soft add-on, the mid-tier add-on and the a “second-chance offer”
• You know  sequence messaging
• Gained insight into the backend

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How do you know when you’re done?

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• You have added one or more upsell/add-on offers and a prospect follow-up email sequence to your minimum viable funnel.
• Then, we re-tested the funnel with additional traffic.
• When done correctly, the addition of these two elements gave you a hefty jump in ROI.

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Downloads

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