During this IDEA ANALYSIS stage we craft our big idea, which must be both Intellectually interesting and emotionally compelling.

Milestones

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• Assessed marketplace sophistication
• Created single, unique big promise
• Assessed the competitive landscape
• Developed your hook & promise

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How do you know when you’re done?

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• We have created Your Funnel Thesis. This is the one overarching belief your prospects need to have by the end of your funnel. It’s the one thing they need to “agree with” or “accept” in order to see your solution as the best for their situation.
• The Big Funnel Idea! No matter what you sell… in what market you operate within… or what funnel model you use… every marketing funnel is based on an idea.
• The Unique Mechanism. It’s the unique piece, part, component, aspect, process, or system within your product or service that delivers the result and fulfills the marketing promise for the prospect.
• Single, Unique big promise
• Assessing The Competitive Landscape
• Developed Your Hook & Promise
• These 2 work together to differentiate yourself from the rest of the market

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Downloads

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