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High-Ticket Program Steps

High-ticket Program steps

This is the exclusive blueprint you need to create a high-ticket, scalable program that will break you from the chains of “time-for-money” projects forever.

Want to break the time for money exchange trap?

….then you need something to sell!

You need to create your own high-ticket, scalable program that will generate cash quickly and leverage your efforts across your clients.

1.    Find your 6-figure problem

Identify the big outcome you create for your clients. It needs to solve a 6-figure problem. If you help your clients make or save money, then it should be easy. If you help your clients have a better life, you need to find a target market that would pay you big money to get that outcome. If you don’t solve a 6-figure problem, you’re dead in the water.

Example: “I help CEO’s of $10 $ 50 mil companies get 50% more productivity from their teams saving millions of dollars annually.”

Here are 3 principles to help you define your 6-Figure Problem.

THE REASON

The only 4 reasons people buy.

Which one will be your main focus?

  • To make money
  • To save money
  • To stay out of jail
  • To have a better life

Of course, you might create more than one of these outcomes, but your client will only think of one. Choose it wisely.

THE MARKET

Find the target client that values the solution to the problem.

The ideal target client will:

  • Value the solution to the problem, and
  • Be able to afford to pay for the solution.

You need to calculate the value of the solution or verify that your market values the solution. Not everyone will think the problem is worth solving. Find those who do.

THE EXPANSION

If the problem you solve today isn’t a 6-figure one, you’ll need to move to one that is

The three ways to change your current problem to a 6- figure one are:

  • Take your client to their desired end results.
  • Find problems to solve before and after you currently engage.
  • Provide guidance to use the output your currently produce.

2.    Develop your “secret sauce”

3-5 steps that outline exactly what you do to get your prospect their desired outcome.

This is where you stand out as a consultant. Instead of saying, “I’ll do a ‘needs assessment’ and then I’ll tell you what I do,” you’ll be able to take the lead, outlining the exact steps you’ll take your prospect through to get them their ideal outcome. It’s your “secret sauce.” Don’t have it, and you’ll sound like every other consultant.

This is your Proprietary Process you’ll use on every client which is why it’s scalable. Here are 3 principles to help you construct your Proprietary Process.

THE DIRECTIONS

Your job is to provide turn-by-turn directions for your clients

Create order from the chaos. Find a set path that takes your client from where they are today to where they want to go.

Your clients will follow your guidance if you give them clear directions on where to go next to achieve their desired outcome.

THE STAGES

Create 3 to 5 stages which define the steps your clients need to take

Create a list of all the steps and break them into 3 to 5 major “stages.” Don’t make your process more complex than that. Your client doesn’t need to know each step along the way – just those 3 to 5 major milestones.

Each stage should have a clear definition: a start and stopping point.

THE PRIZE

Define the “finish line” and the “prize” for each stage

Your client should be crystal clear when they’ve completed a stage. The “finish line” you define for them should be obvious.

And like every race, the client who crosses the finish line should get a prize. In this case, the prize is a set deliverable with clear value to your client. At each and every stage completion. Don’t wait until the end of the work for your client to feel like they’re winning.

Now that you have a Proprietary Process, you need to help your clients achieve their desired outcome without having to work with each one individually. You need to create your scalable delivery mechanism.

3.    Design Your delivery Mechanism

How will you help each client through each step?

Now that you have a Proprietary Process, you need to help your clients achieve their desired outcome without having to work with each one individually. You need to create your scalable delivery mechanism.

Here are 5 potential delivery mechanisms that you can put together to make up your Scalable Program.

VIRTUAL TRAINING

Perfect for teaching skills but does not help your client get results

This is probably the most popular form of scalable delivery. But it’s also the most misused.

Virtual Training is perfect for delivering skills to your clients. You don’t need to do that personally. Record the training – preferably in video format – and make it available for your clients on their schedule.

But you cannot help your clients get results just through video training.

MASTERMINDS

Small accountability group led by a facilitator

Masterminds are the least understood of the five building blocks that make up all scalable programs. A true mastermind is a small group (between 8 and 12) of individuals who have gotten together to make common goals and hold each other accountable.

The group is led by a trusted facilitator – probably you. Participants are responsible to each other to achieve their outcomes.

GROUP COACHING

Mentor your clients, but as a group

Group Coaching means a lot of things to a lot of people, but fundamentally, it’s just a way for you to be a mentor to several of your clients together.

There are a number of different ways to do this – phone calls, webinars, video chat – but in each case, you, personally, are the guide. Your clients look to you to provide them guidance.

But, it’s a horrible way to teach skills. Avoid it for that.

DONE-FORYOU SERVICE

Want your clients to get perfect results fast? Do it for them.

Many consultants think that “done-for-you” is the opposite of scalable. But that’s not true. What makes “done-for-you” scalable is the consistency of the service you provide. If you have a set process you follow with each client that doesn’t require super specialized skills, then you can hire those skills out.

Where these services fail, is when you customize them for each and every client. Avoid that.

LIVE EVENT OR WORKSHOP

A perfect blend of teaching and mentoring.

Live events are amazing because they are a great place for you to both teach and mentor. Because you’re in person, you can read the “non-verbals” so missing from online training like webinars. That means you can adapt the content to the participants or answer questions they aren’t even verbalizing – all in the effort of helping your clients achieve their goals faster.

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