Stage 1 Alchemy
The focus of your alchemy strategy should be making sure that your products and services meet customer needs and developing long-term and profitable relationships with those customers.
Stage 2 Analysis
During this analysis stage we gain understanding of who makes an ideal customer. This allows you to build your entire business around attracting and serving this group.
Stage 3 Activation
In the activation stage, we use the big idea we developed and we get creative, sculpting the perfect headlines as well as creating the basic pages
Stage 4 Amplification
Following up and amplification, is an art in its own right. While persistence is a key component, messaging and activation is perhaps even more critical.
Stage 5 Attraction
If you’re not using attraction and retargeting in your business then you will spend more money on ads, and you’ll lose out on higher conversions.
Stage 6 Appreciation
We learn the most important optimization metrics as well as the most important conversion metrics you should be tracking for further appreciation!
Stage 7 Absorption
For absorption, we must run traffic on the platforms where YOUR market is “hanging out.” If you craft the perfect message but fail to put it in front of the right audience, your campaign will fail.
Stage 8 Acceleration
Time for acceleration! We engineer the creation of a multi-step, multi-modality campaign that seamlessly and subtly leads a prospect toward a desired action is the key focus of this model.