Trying to decide what online marketing strategies are best for your small business can be challenging.
But as challenging as it is, it’s still incredibly important.
With all of the online marketing strategies, tools, tips, tactics, and advice out there, it’s hard to separate the winners from the losers.
Or more importantly, which ones are going to provide the best bang for your marketing buck.
Fortunately, there are 3 key tools that deliver great results time and time again regardless of business, market, or industry.
So let’s get to them.
(And if you’d prefer watching to reading, here’s a video recap of the post instead)
Tip #1: Upgrade Your Website
Your website is your businesses hub, a controllable online asset where you get to decide what to say, what to show, and how to design it.
It’s also the online face of your company, so you really want to make sure you’re sending the right message when a customer checks you out for the first time.
- Is your website easy to find online?
- Is it clean, modern, and looks good on different screen sizes?
- And are your services and contact details easy to navigate to?
Try to imagine visiting your website for the first time from your customers perspective and see what kind of image your website is giving about your company.
Also, don’t forget about page load speed.
Slow loading websites are quickly abandoned which means lost visitors and lost profits.
Tip #2: Use Facebook Ads
Now that your website is in top notch condition, it’s time to move on to what I’ve found to be the most effective form of online advertising available today, Facebook Ads.
Facebook Ads allow you to create laser targeted marketing campaigns and put them right in front of your target market.
Facebook Ads are like TV, radio, magazines, and newspapers all rolled up into one super platform, but instead of costing thousands and thousands to get started, you can start for as little as a couple dollars a day.
If you’re just getting started, running a Facebook Ad can be as simple as pushing the “boost post” button, but you’ll eventually want to graduate into running proper campaigns to really take advantage of all the features Facebook Ads have to offer.
Tip #3: Leverage Email Marketing
Email marketing scares a lot of small business owners off, but it doesn’t need to.
The truth about email marketing is that it can be as simple as sending a single email.
The key with email marketing is to start now, and then automate the process.
Your email marketing campaign can be a monthly newsletter, a weekly blog update, or daily tips on whatever it is you’re offering.
If you’re not currently building your email list then don’t overthink it, just start requesting your customers email addresses and then start writing to them with helpful advice.
Over time they’ll tell you what they want more of, and your email marketing strategy will evolve to fit your market.
If I had to suggest which of the above was the best strategy my advice is to pick whichever sounds the most interesting and valuable to you, as the one that will work best, is the one you actually use.
Whether you start with optimizing your website, start running a few Facebook Ads, or begin an email marketing campaign, with any of these 3 tools in your arsenal you really can’t go wrong!