700+ Power Words That Will Boost Your Conversions

Do you want to improve your conversions without spending a ton of time testing different designs and layouts? You could see a 12.7% increase in your conversion rates simply by sprinkling a few power words into your copy. In this post, we’ll share a list of 700+ power words that you can cut-and-paste to boost your website conversions.

What are Power Words?

Power words are words that smart copywriters use to trigger a psychological or emotional response. They’re called “power words” because they are so persuasive that people simply can’t resist being influenced by them!

But power words aren’t just for copywriters. They can be used by any marketer–even inexperienced ones–to motivate people to take a specific action on their website.

Whether you want to entice your visitors to read a blog post, opt in to your email list, or click the “Buy Now” button on your sales page, power words are arguably the quickest and easiest way to increase your conversion rates.

In fact, Teespring increased their conversions by 12.7%, just by adding a few power words to their call-to-action! (More on that study later.)

Are you ready to add some power words to your marketing arsenal? Here are over 700 of them that you can use to trigger just about any emotion, for any conversion goal…

Greed Words

Greed is the natural human tendency to want more stuff than we actually need.

These power words can trigger that tendency by playing on scarcity and loss aversion, or simply by making something sound more valuable.

Bargain
Before
Best
Big
Billion
Bonanza
Bonus
Cash
Cheap
Deadline
Discount
Dollar
Don’t miss out
Double
Economical
Exclusive
Expires
Explode
Extra
Fast
Feast
Final
First
Fortune
Frenzy
Frugal
Gift
Giveaway
Greatest
Guilt-free
Hurry
Inexpensive
Instantly
Jackpot
Last chance
Limited
Luxurious
Marked down
Massive
Monetize
Money
More
Nest egg
Never again
New
Now
Pay zero
Premiere
Price break
Prize
Profit
Quadruple
Quick
Reduced
Rich
Running out
Sale ends soon
Save
Savings
Six-figure
Skyrocket
Soaring
Special
Surge
Treasure
Triple
Ultimate
Up-sell
Value
While they last
Whopping

How to Boost Conversions with Greed Words

Rich Page tested two different headlines on his exit popup. The first headline read, “Is Your Website Optimized for High-Sales? Grab my free conversion toolbox and start succeeding!”

toolbox popup test

In the second popup, he tweaked the headline to include a few power words (circled in red below).

This version converted much better than the first, and with this optimized popup he was able to increase his signup rate from 12% to 50%!

toolbox-popup
Read the full case study here.

Curiosity Words

According to curiosity-drive theory, curiosity is a naturally occurring urge that simply must be satisfied, similar to how we satisfy hunger by eating or thirst by drinking.

These power words will make your blog post headlines, email subject lines and landing page headlines impossible to resist.

Astonishing
Backdoor
Banned
Be the first
Become an insider
Behind the scenes
Bizarre
Black market
Blacklisted
Bootleg
Censored
Class full
Classified
Closet
Concealed
Confessions
Confidential
Controversial
Cover-up
Covert
Crazy
Cringeworthy
Dark
Elusive
Extraordinary
Eye-opening
Forbidden
Forgotten
Hidden
Hilarious
Hush-hush
Illegal
Illusive
Incredibly
Insane
Insider
Interesting
Invitation only
Key
Limited
Little-known
Login required
Lost
Members only
Myths
Odd
Off the record
Off-limits
On the QT
Outlawed
Priceless
Private
Privy
Psycho
Remote
Restricted
Ridiculous
Secret
Secrets
Shh!
Shocking
Smuggled
Sneak peak
Spoiler
Strange
Stunning
Supersecret
Thought-provoking
Top secret
Trade secret
Unauthorized
Unbelievable
Uncharted
Unconventional
Under the table
Under wraps
Underground
Undiscovered
Unexplained
Unexplored
Unheard of
Unique
Unlock
Unsung
Untold
Unusual
Wacky
Witheld
Zany

How to Boost Conversions with Curiosity Words

Take a look at this example from my thank-you page on MaryFernandez.co, after someone opts in for my email list…

My goal was to increase click throughs to my private Facebook group by making them curious to see what’s on the “other side”.

How many power words can you spot?

mary fernandez minus power words

If you counted seven, you were right!

mary fernandez power words

Sloth Words

Sloth is the avoidance of work: people are not motivated to do more than the absolute minimum work to achieve their online aims.

Use these power words to make your lead magnets sound more digestible, to make your products sound more useful, and to make your headlines more enticing.

Accessible
All-inclusive
Basic
Building blocks
Cheat sheet
Child’s play
Cinch
Clear
Complete
Components
Comprehensive
Copy
Downloadable
Easy
Economical
Efficient
Effortless
Elementary
Elements
Factors
Fail-proof
Fill in the blanks
Formula
Free
Freebie
Gift
Guide
How-to
In less than
In record time
Index
Ingredients
Instant
Itemized
Kickstart
Light
List
Manageable
Manifest
Mere
Minutes
Model
Mold
No nonsense
No problem
No sweat
Nothing to it
Now
On demand
Painless
Pattern
Picnic
Piece of cake
Plain
Printable
Quick
Ready
Replicate
Report
Roadmap
Simple
Simple as ABC
Smooth
Smooth sailing
Snap
Staightforward
Steal
Steps
Swipe
Template
Tools
Uncomplicated

How to Boost Conversions with Sloth Words

Here’s an example of a blog post headline we’ve used that works like gangbusters…

Can you spot all the power words?

sloth power words example

Did you get all five?

sloth power words example kevin duncan

Lust Words

Lust is usually thought of as sexual, but it’s actually just an intense desire for any item. When we lust after something, we crave it so badly that we stop thinking rationally.

Use these tantalizing power words to amplify that craving.

Alluring
Brazen
Captivating
Charismatic
Compelling
Crave
Depraved
Desire
Dirty
Enchanting
Engaging
Exotic
Exposed
Exposed
Fascinating
Flirt
Forbidden
Hypnotic
Intriguing
Lascivious
Lick
Lonely
Lovely
Lust
Magnetic
Mind-blowing
Mischievous
Mouthwatering
Naked
Naughty
Obsession
Passionate
Pleasurable
Promiscuous
Provocative
Riveting
Scandalous
Sensual
Sex
Shameless
Sinful
Sleazy
Sleeping
Spank
Steamy
Stimulating
Striking
Sweaty
Tantalizing
Tawdry
Tease
Thrilling
Uncensored
Urge
Wanton
Whip
Wild

How to Boost Conversions with Lust Words

List25 uses a lust word combined with curiosity words to make for an irresistibly provocative headline…

list25-1

Did you spot the three power words in the featured headline on the right?

list25-2

Vanity Words

You may not think of yourself as “vain”, however, researchers have found that vanity is one of the chief driving forces that lead to purchase decisions.

The fact is, we buy into things because of how we think they will make us look: both to others, and to ourselves. And it’s not just that we want to look good physically, but we also want to look successful.

Use these power words to show how your offer (whether it’s a product, service, or lead magnet) will make your visitor look more attractive and more successful.

Ahead of the game
Amazing
Amplify
At the top
Attractive
Awe-inspiring
Beautiful
Bold
Booming
Boost
Boss
Brassy
Bravery
Brazen
Bright
Brilliant
Cheer
Clever
Conquer
Courage
Crowned
Daring
Dazzling
Defiance
Drop-dead
Effective
Elegant
Elite
Enchant
Epic
Fearless
Fortunate
Foxy
Genius
Good-looking
Gorgeous
Guts
Handsome
Hero
Jaw-dropping
Jubilant
Kick ass
Knockout
Legendary
Lucky
Magic
Mind-blowing
Moneymaking
Notable
Noteworthy
Optimal
Prosperous
Quick-witted
Remarkable
Sassy
Saucy
Sensational
Smart
Spectacular
Spine
Staggering
Strong
Stunning
Successful
Super-human
Triumph
Turbo charge
Ultimate
Unbeaten
Undefeated
Valor
Vanquish
Victory
Wealthy
Wonderful
Wondrous
You

How to Boost Conversions with Vanity Words

Snack Nation uses one carefully chosen power word to increase conversions on their popup…

freetrial_snacknation

Do you know what power word it is?

freetrial_snacknation_powerword

Yes, “hero”! They know that their customers love getting positive attention and praise from their co-workers, so of course they would love to be seen as the “office hero”.

(Bonus points if you also noticed that the words “without lifting a finger” is a great sloth power phrase, even though we didn’t include it in this list.)

Trust Words

Have you ever stopped to think that trust is really what content and email marketing is all about?

Whether you are writing blog posts, creating signup forms, sending emails, or tweaking your product pages, the real purpose behind all of that is to build trust between the consumer and your brand.

Use these power words to speed up the trust-building process.

According to
Accredited
Anonymous
Approved
Authentic
Authoritative
Authority
Backed
Because
Best
Best selling
Bona fide
Cancel anytime
Case study
Certified
Dependable
Don’t worry
Endorsed
Ensured
Expert
Fully refundable
Genuine
Guaranteed
Improved
Ironclad
Lifetime
Moneyback
No obligation
No questions asked
No risk
No strings attached
Official
Pay zero
Privacy
Professional
Protected
Proven
Recession-proof
Recognized
Refund
Reliable
Research
Results
Safety
Scientifically proven
Secure
Studies show
Tested
Track record
Try before you buy
Unconditional
Verify
Well respected
Worldwide

How to Boost Conversions with Trust Words

In this test at Teespring, the power words “don’t worry” were added in the fine print below the call to action button and tested against a control…

dontworry

The result from just this one tiny tweak in wording was a 12.7% boost in conversions! (That’s huge!)

Anger Words

Anger has a huge influence on our perception, reasoning, and decisions. It makes us irrational, which can lead to choices that actually have no bearing on the thing that initially made us angry.

Stirring up the emotion of anger in your visitors and customers is a bad idea, when it is targeted at your company. However, it can also work for you, if the anger is directed at something else.

Think about what makes your prospect angry about your industry. Stir up those emotions with these power words, and then provide the solution.

Abuse
Agitate
Annoy
Arrogant
Ass kicking
B.S.
Backstabbing
Beat down
Boil over
Broke
Brutal
Buffoon
Bullshit
Bully
Corrupt
Coward
Crooked
Crush
Diatribe
Diminish
Disgusting
Evil
Exploit
Fear
Force-fed
Foul
Greedy
Hate
Hostile
Know it all
Lies
Loathsome
Loser
Lying
Maul
Miff
Money-grubbing
Morally bankrupt
Nazi
No Good
Obnoxious
Payback
Pitiful
Pound
Preposterous
Provoke
Punish
Raise hell
Rant
Revolting
Ruthless
Screw
Sick and Tired
Smug
Sneaky
Sniveling
Snob
Snooty
Snotty
Stink
Stuck up
Thug
Underhanded
Vicious
Victim
Violent
Waste
Weak
Worst
Wounded

How to Boost Conversions with Anger Words

Advertisements that use anger have been shown to be highly effective. In a study by researchers from Dartmouth and Cornell, anti-smoking TV commercials that used anger to appeal to the viewer’s emotions were more persuasive than those that used sadness.

This ad from Harley Davidson received a lot of praise for blatantly stating the angry, rebellious thoughts on people’s minds in regard to the economy.

harley-davidson-ad

Did you find all the power words?

harley-davidson-ad

Fear Words

Fear is perhaps the most powerful motivator of all. It’s that primal instinct that keeps us safe, that keeps us alive.

If you want to inspire your readers to take action–whether that’s sharing your blog post, downloading your lead magnet, or buying your product–use these power words to make them fearful of what might happen if they don’t.

(Just make sure you don’t completely paralyze them with fear: also provide an actionable solution to their problem.)

Agony
Annihilate
Apocalypse
Armageddon
Assault
Backlash
Beating
Beware
Blinded
Blood
Bloodbath
Bloodcurdling
Bloody
Bomb
Bufoon
Bumbling
Cadaver
Cataclysmic
Catastrophe
Caution
Collapse
Corpse
Crazy
Cripple
Crisis
Danger
Dangerous
Deadly
Death
Destroy
Devastating
Disastrous
Drowning
Dumb
Embarrass
Epidemic
Fail
Feeble
Fired
Fool
Fooled
Frantic
Frightening
Gambling
Gullible
Hack
Hazardous
Hoax
Holocaust
Horrific
Hurricane
Insidious
Invasion
IRS
Jail
Jeopardy
Lawsuit
Looming
Lunatic
Lurking
Meltdown
Mired
Mistake
Murder
Nightmare
Painful
Pale
Panic
Peril
Piranha
Pitfall
Plague
Played
Plummet
Plunge
Poison
Poor
Prison
Pummel
Pus
Reckoning
Refugee
Revenge
Risky
Savage
Scary
Scream
Searing
Shatter
Shellacking
Silly
Slaughter
Slave
Smash
Strangle
Stupid
Suck
Suffering
Tailspin
Tank
Targeted
Teetering
Terror
Terrorist
Torture
Toxic
Tragedy
Trap
Trauma
Vaporize
Victim
Volatile
Vulnerable
Warning
Worry
Wounded
Wreaking havoc

How to Increase Conversions with Fear Words

Jon Morrow, known for his fear-inducing blog posts, uses power words to get his visitors to read and take action.

Here’s an example:

jon morrow minus power words

Did you spot the power words?

jon morrow power words

Conclusion (Power Word Style!)

Don’t be a slave to the endless grind of tweaking and testing when you can simply copy the words that the experts use.

Power words are a cinch to implement, and they work like magic. With this complete list, you are now equipped to turbo charge your conversions in record time!

What are your favorite power words? Can you think of a few we missed? Let us know in the comments!